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HERITAGE AND PHILOSOPHY ARTICLE

Competition Is Innovation

We love winning races. But what's even better about racing is putting our tyres to the test. The gruelling punishment of the world's most difficult races lets us push our tyre technology to the limits.

Racing Since the Beginning - 
Our Roots in Motorsport

MICHELIN has been racing since 1891, just a few years after the company
was founded. We're the only tyre manufacturer to have won events and titles
in all of motorsport’s major disciplines over the last four decades.

Racing constantly feeds our design and development programmes,
pushing the boundaries of our technological innovation.
It allows us to develop tyres that win races and then bring that
progress back to the road – to consumer cars.

That philosophy led us to develop MICHELIN Total Performance.
We reconcile conflicting design goals to create tyres
that excel in a variety of conditions.

Michelin’s Commitment to Motorsports

" We must not forget about another vital ingredient, and that is passion: (...) “the passion that we share with our partners who have exacting demands, plus the passion that helps us to rise to the challenges that we face on the ground, weekend after weekend, across the globe. Not to mention the pride that comes with winning.”

- P. COUASNON, Director, Michelin Motorsports

Bring It On

MICHELIN loves a challenge. Many racing disciplines have single tyre
suppliers, but we prefer racing in series with competing tyre makers, like Le Mans.

We love to prove our mettle and show the incomparable performance
of our tyres. We also love an interesting technical challenge
that will push us to innovate, like the new FIA Formula E series,
which is dedicated to the development of sustainable technologies.
It's especially important in this case, as Formula E
prepares us for MICHELIN's next century of innovation.

 

Our current programmes:





Dakar Rally


European Le Mans Series

Asian Le Mans Series

TUDOR United SportsCar Championship


FIA Formula E


European Rally Championship


Le Mans 24 Hours


Nürburgring 24 hours

Bathurst 12 Hours


United SportsCar

ChampionshipSeries


World Endurance

Championship (WEC)


World Rally

Championship (WRC)

Porsche Carrera
Cup Australia

Dominate the Road with MICHELIN Pilot Sport Tyres

  • Michelin

    PILOT SPORT CUP 2

    Make the most of your track day with a tyre specially developed in partnership with the world's leading hyper car and super cars.

  • Michelin

    PILOT SUPER SPORT

    A high performance tyre specially designed for sport cars and ultra high performance tuning.

  • Michelin

    PILOT SPORT PS2

    Exceptional performance for drivers demanding precise sport handling. Original equipment tyre on renowned sports cars like BMW M3, Porsche 911 and Chevrolet Corvette ZR1.

Experience the excitement
of endurance like
Le Mans.

What gives us our edge?

MICHELIN Total Performance brings you tyres that go faster and last longer.