(1) Cutting-edge technology: Michelin commits €600 to €700 million a year to research, development and process engineering programs. With 11,627 active patents in the world, 247 patents filed in 2021 and 6,000 people working in Research & Development, Michelin is developing technologies to enable the Group to help reach its ambitions for 2030. More info on https://www.michelin.com/en/innovation/
(2) Trust your tyres for longer: Michelin most iconic tyre ranges have increased their longevity vs. their previous generation. Results based on tests done by DEKRA, upon Michelin's request, for the following tyrelines: MICHELIN Pilot Sport 5 (test 2021 on 225/40 R18), MICHELIN Pilot Alpin 5 (test 2018 on 225/40 R18), MICHELIN Primacy 5 (test 2024 on 235/45 R18), MICHELIN CrossClimate 3 (test 2025 on 205/55 R16), MICHELIN CrossClimate 2 (test 2020 on 225/45 R17) & MICHELIN CrossClimate 2 SUV (test 2021 on 235/60R18)
(3) 99.99% of MICHELIN tyres have no returns: Based on Michelin's global internal quality tracker measuring the number of customers returns per million due to manufacturing quality issues (returns reported by dealers to Michelin's salesforce). Data collected worldwide, full year 2024.
(4) The most 5-star consumer ratings: With an impressive 4.7/5 average rating from nearly 128,000 users, and more than 85% of reviews at 5 stars. Based on Wonderflow collecting consumers ratings and reviews from 2020-2024 in 12 countries, on passenger car and van tyres: China, France, United Kingdom, United States, Canada, Spain, Italy, Germany, Turkey, Japan, South Korea and Australia on the following independent websites:https://global.jd.com/, https://www.tirerack.com/, https://discounttire.com/, https://www.tmall.com/, https://www.norauto.es/, https://www.norauto.fr/, https://www.canadiantire.ca/fr.html, https://www.walmart.com/, https://www.samsclub.com/, https://www.pepboys.com/, https://www.centralepneus.fr/, https://www.feuvert.fr/, https://www.discounttiredirect.com/, https://www.tirebuyer.com/, https://www.1001pneus.fr/, https://www.kaltire.com/, https://www.atu.de/, https://reifen.auto.check24.de/, https://www.tyrehood.com/en/, https://www.hepsiburada.com/, https://www.pneus-online.fr/, https://prod.danawa.com/, https://www.amazon.de/, https://www.halfords.com/, https://www.pneumatici-pneus-online.it/, https://www.amazon.com/, https://www.national.co.uk/, https://www.tyroola.com.au/, https://www.gomme-auto.it/, https://www.amazon.co.jp/, https://www.1010tires.com/, https://www.123pneus.fr/, https://www.tirendo.fr/, https://www.mytyres.co.uk/, https://www.tyre-shopper.co.uk/, https://www.reifen.com/de-de, https://minkara.carview.co.jp/, https://www.tirendo.it/, https://point-s.ca/, https://www.neumaticos-online.es/, https://www.consumerreports.org/, https://simpletyre.com, https://www.n11.com/, https://shop.autobacs.com/. Results could show minor discrepancies
(5) The most awarded tyre brand: Based on Michelin's internal survey between 2020 and 2024 in Europe. Michelin passenger car and van tyres have collected 148 podium rankings out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VÄRLD , TYRE REVIEWS,VI BILÄGARE, WHATCAR
(6) MICHELIN Acoustic technology reduces perceived noise in the cabin by approximately 20% (measurement of interior noise, conducted in 2020 on a KIA Cadenza vehicle equipped with 245/45 R19 tyres. Noise level measured on the "170-230Hz" frequency). Results may vary depending on the vehicle, tyre range and size, speed, and road conditions.
(7) "Last mile" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country. The following tyre lines are designed to offer high level of longevity and performance that lasts: MICHELIN CrossClimate 3, MICHELIN CrossClimate 3 sport, MICHELIN CrossClimate 2, MICHELIN CrossClimate 2 SUV, MICHELIN Primacy 5, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV, MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5.