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Michelin is committed to protecting your personal information and being clear and transparent about what information we collect and how we will use it. This policy explains how any personal information we collect when you use our website or digital services, or that you provide to us, will be processed by us.
Please read the following policy carefully to understand our views and practices regarding your personal information and how we will treat it.
Our full company name is Michelin (“Michelin”) and when you use our website and our services directly we act as a Data Controller.
If you need to contact us you have a number of options, you can contact us by e-mail at DPO-E2A@michelin.com.
While everyone at Michelin is committed to protecting and respecting your privacy, we have a data protection Data Protection Officer or Privacy Department] who deals with all aspect of personal data at Michelin. You can contact Data Protection Officer via the contact form at https://www.michelin.com.sg/assistance.
Additional privacy policies
Our Terms of Website Use
Our site may contain links to and from our websites and digital platforms of our partner networks, advertisers, affiliates and social media pages. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.
This section sets out:
We may collect and hold the following information about you:
Type of Data
Lawful basis for processing
Information you give to us when you enter a competition or promotion (“Competition Data”).
To enable us to send you further information about the competition or a prize if you are the competition winner. Unless we state otherwise when we collect your information, we will only use this information for managing and administer the competitions or promotions.
Competition Data might include, for example, your name and e-mail address.
If you win a prize we may request your full address to enable us to send you your prize
The performance of an agreement between you and us to enter the competition or promotion.
If you are a competition winner, we will delete any data collected no later than 6 months after the date we send you your prize.
Any other data collected will be deleted 3 months after competition or promotion closure.
Information you provide to us when you complete a survey or respond to a questionnaire or submit a review or feedback (“Review Data”).
To collect information about a specific matter, for example, our services to you or reviews of our products/services.
In many cases surveys, and questionnaires are anonymous and we only collect personal information for statistical data. If this is not the case, we will let you know at the time of collecting the information. If such functionality is available, feedback and reviews may be disclosed on the Website with some personal information. In such case, you will be informed.
Information may include your full name, your email address and other personal data requested.
As the legal basis for processing Review Data, we will use our legitimate interests in the monitoring and improvement of our products and services to our customers and users and in the sharing of customer experience with webusers.
While we like to retain reviews and feedback from you to help other webusers, we will anonymise or delete your reviews and feedback after 3 years.
Any information collected pursuant to a survey or questionnaire will be deleted within 3 years of you submitting your responses. Any information retained will be statistical data only.
If you register for any of our digital products or services via an account we will request information to enable us to identify you and provide the products and services to you (“Account Data”).
Account Data will be processed for the purpose of operating our websites, providing digital services you sign up for, communicating with you about those digital products and services and maintaining back-ups of our services.
Account Data will include your full name, email address. We may also ask you to set a password so you can securely log on to your account.
The performance of the agreement between you and us for the provision of the digital product and services is the legal basis for processing Account Data.
We will retain Account Data for as long as you have an account with us. If you do not access your account for 24 months, we will delete your account data so that we do not keep information for longer than is necessary. You can of course, create a new account if you like.
Information you provide us when using location services, for example our dealer locator (“Location Data”).
This information is used to identify dealers in that surrounding location.
The performance of the agreement between you and us for the provision of the digital product and services is the legal basis for processing Location Data.
We do not obtain any Location Data and therefore we do not keep them.
Information you provide us when you communicate with us, e.g. by email or contact us form via our websites or through the live chat function on our website (“Communication Data”)
This information is used to enable us to respond to or following up on your comments, queries or questions
· Information may include your full name, your email address and other personal data you provide us to enable us to deal with your communication.
We will use our legitimate interests in the assisting you and answering your communications as the legal basis for processing Communication Data.
We will hold on to Communication Data for as long as it is necessary to enable us to deal with the matter relating to that communication. Once your matter has been dealt with, we will delete Communication Data within 6 months.
If you request further information from us by signing up to receive any of our newsletters or marketing communications (“Marketing Data”). For further details, see section 6 below.
Marketing Data is processed for the purposes of sending you the relevant notifications and/or newsletters and/or any marketing communication.
We will ask you for your name and email address so we can send you these information.
The legal basis for this processing is consent.
We will not keep Marketing Data more than 3 years after our last contact.
When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.
We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our own business purposes only.
Sensitive Personal Information
While we do not request sensitive personal data, we do have sections on our websites where you can submit additional information, for example, when you submit a review. If you submit information on these free text section, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to others users of our website.
Children and Personal Information
This website is not intended for use by children and we do not knowingly collect data relating to children. If we become aware that we are holding any information about children under the age of 15, we will take any actions necessary to comply with data protection legislation, including if appropriate, deleting the information. If you become aware that your child (under 15) has provided their personal information to us, without your consent, please let us know as soon as possible via our contact form so that we can take appropriate action.
You will receive marketing communications or newsletters from us only (i) if you wish it, (ii) if you are one of our customers, provided that this communication will concern similar products or services or if (iii) this communication is linked to your business activity.
In this context, we will use the information you provide us, usually just your name and email address.
In any case, you can unsubscribe or make stop direct marketing from us at any time either
a. by clicking on the unsubscribe option at the bottom of each marketing communication we send to you; and
b. by contacting us by email or letter using any of the contact details set out in this notice.
We will generally send you marketing communications until you choose to unsubscribe from receiving them. However, if we have not heard from you for a while or notice that you have not opened our emails in a period of 3 years, we will remove your details from our database. There’s nothing stopping you for subscribing again at any time.
From time to time we may also use your Usage and Device Data to make online suggestions and recommendations to you about goods or services that may be of interest to you. This is necessary for the legitimate interest of our business in developing our products and services and growing our business.
To enable us to provide you with our services, we may receive personal information about you from other sources, including:
All information you provide to us is stored on secure servers within EEA.
While we are committed to keeping your personal information secure, the transmission of information online via the internet is not completely secure. We, together with our service providers will do our best to protect your personal information but information provided is at your sole risk.
We only share your personal data with people who have a need to know such information to perform their responsibilities. We may share your personal information with the following:
These service providers are legally obligated to keep the personal information they may have received confidential and secure and to use your personal information the basis of our instructions only.
We may also share your personal information with third parties:
a. For legal reasons
If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of the Michelin Group, our customers, or others. In this context, we may disclose your personal information to our professional advisors who are under a duty of confidentiality.
b. On the basis of your consent
Michelin is an international group with databases in the various countries in which it operates. Michelin may transfer your personal data within the group to one of its databases or to its external partners located outside of your home country.
As levels of data protection vary worldwide, we do not transmit your personal data to Michelin group companies or to third-party companies outside of the European Union unless these companies offer the same or similar level of personal data protection as Michelin.
For transfers within Michelin, the company has adopted internal rules governing the transfer of personal data from the European Union or European Economic Area.
Transfers of data outside the group are governed either by the BCR of the subcontractor or by contracts containing the clauses of the European Commission for suppliers established outside the EU to guarantee a similar level of protection as that of your home country.
As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. For more specific retention periods, please see section 5 above.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances you can ask us to delete your data: see your right to be deleted below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Data protection legislation provides you with certain rights when it comes to the processing of your information. These are the right to:
The right to be informed
The right to access your information
The right to correct your information
The right to delete your information
The right to restrict processing
The right to object to processing
For further information on your rights
The right to be informed
You have the right to be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information. We have gathered all the information you need in this privacy notice.
The right of access your information
You have the right to access the personal information we have on you. We can confirm whether or not your information is being processed and provide you with access to your personal information.
The right to correct your information
The right to delete your information
You have the right to request the deletion or removal of your personal information where there is no reason for us to continue to process it. The circumstances in which you can request the right to be forgotten includes, where the information is no longer necessary in relation to the purpose for which it was originally collected or processed and where you have withdrawn your consent to processing.
There are some limited circumstance where the right to be forgotten does not apply – if you want to know, just ask.
The right to restrict processing
You also have the right to ‘block’ or suppress the processing of your personal information. If you request us to suppress your personal information, we will stop any further processing of it.
The right to object
You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information.
You can also exercise the right at any time by contacting us via our contact form.
For further information on your rights
You can find further information on your data protection rights from the Personal Data Protection Commission website at https://www.pdpc.gov.sg/
We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us via our contact form at
We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible.
You can also make a complaint to Personal Data Protection Commission – further information can be found at https://www.pdpc.gov.sg/.
Michelin has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.
On Michelin's commercial sites, banking information will be collected for the purposes of effective, legal secure payment processes. These measures may consist of SSL encryption (intended to make the data unreadable to others) during the collection or transfer of confidential data. Said information will be used only for purposes of online payment and will not be retained.
Michelin ensures that your personal data are not altered, damaged or accessed by unauthorised third parties.
We may change our policy from time to time. Any changes we make to this policy in the future will be posted on this page. If you have an online account with us, we may notify you of any changes by email or through your account the next time you log on.
Date: April 2021