Michelin, Official Tyre Partner to Gran Turismo
A Collaboration Adding Unrivaled Excitement to Track-to-Screen Experience
Michelin is the official tyre supplier of FIA Certified Gran Turismo Championships, and also the official tyre technology partner for Gran Turismo.
Integrating the MICHELIN Brand
On-track branding elements and scenography from many of the world’s most celebrated motorsports competitions and venues.
A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to MICHELIN’s deep history in global motorsports, performance and innovation.
In the “tuning” section of Gran Turismo Sport, tyre technology by Michelin will be available on the game’s established hard, medium, and soft formats.
Uniting Gaming, Car & Tyre Enthusiasts
A Perfect Match
Gran Turismo is the global reference for virtual driving experience, and Michelin is the global reference brand for high-performance tyres.
A Shared Passion
Michelin has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world.
A Digital Adventure
With Gran Turismo, Michelin further demonstrates its digital leadership in mobility.
MICHELIN's Past Linked With the Future
In 1895, the Michelin brothers entered a purpose-built car in the Paris-Bordeaux-Paris motor race to prove the performance of air-filled tires. Since that storied race, Michelin has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world, including 22 consecutive overall wins at the iconic 24 Hours of Le Mans and more than 330 FIA World Rally Championship victories.
About Gran Turismo
Gran Turismo® SPORT for Playstation®4 is the latest iteration of the Gran Turismo franchise that celebrated its 20th anniversary in 2018, having first appeared internationally in 1998. The multi-award-winning ‘real driving simulator’ has been the most successful ever franchise for Playstation. Various iterations of Gran Turismo have been created for Playstation, Playstation 2 computer entertainment system, Playstation 3 and PSP (Playstation Portable), and have always been regarded as the best and most authentic driving simulators ever created due to true-to-life graphics, authentic physics technology, and design. Since the inception of Gran Turismo, famed creator Kazunori Yamauchi and Polyphony Digital Inc. in Japan have revolutionized the racing category as we know it today. His offerings provide the most realistic driving simulation in the industry and a unique medium for automotive manufacturers to showcase their products.