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MICHELIN presents
EVERY
GESTURE
COUNTS

Experience the genuine passion that brings excellence to life. Get a close up look at some of the world’s best craftsmen, and discover the countless perfect gestures that lead to the perfect driving moment.

 

Episode 1
EMPATHY

A leather craftsman from Maison Chapal and a Michelin designer reveal an unexpected secret to their success: they put themselves in the shoes of those who ultimately use what they make.

Did you know?

  • Charles Lindbergh wore a Chapal A1 aviator jacket, a model composed of 10 different skins, when he made his groundbreaking flight across the Atlantic.
  • Michelin has 27 patents on the technology that produces the Premium Touch Effect on the side of the MICHELIN Pilot Sport 4 S.
Watch Episode
 

Episode 2
TECHNICITY

What do an accomplished music composer and a Michelin wire drawing operator have in common? The desire to use their technical expertise to move people.

Did you know?

  • It took more than 70 musicians a full day to record the new version of Bullitt.
  • During the wire drawing process, the 1cm thick wire is stretched so that its diameter shrinks that of a human hair (100 micrometres).
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Episode 3
RIGOUR

A certain way of working, a certain way of thinking, a commitment to leaving nothing to chance... Each gesture of this engine fitter at Mercedes-AMG and this Michelin tyre inspector incarnate the very essence of rigour.

Did you know?

  • At Mercedes-AMG, there’s only a single assembler per engine. If at the end of the day he isn’t finished, he puts it aside and finishes the job the next day..
  • Every Michelin tyre that comes out of our factories is checked by hand. Up to 3 times.
Watch Episode
 

Episode 4
QUALITY

How do you create products of remarkable quality? A lens production Manager at Vuarnet sunglasses and a Michelin production pilot transform superior raw materials into high performance products.

Did you know?

  • In 1960, skier Jean Vuarnet won the gold at the Olympics wearing a pair of sunglasses made by Roger Pouilloux… and the brand was born.
  • There are up to 15 unique rubber materials in a PS4S tire.
Watch Episode
 

Episode 5
PRECISION

It takes exceptional precision to create perfection. The slightest error makes all the work that’s come before useless. A master watchmaker and a Michelin mould manufacturer explore the importance of precision.

Did you know?

  • In the “chapuis extrême” test, IWC watches are shaken around inside a small container for hours on end, subject to knocks & impacts from all sides.
  • The section of the mould that creates the velvet touch and contrast on the side of the MICHELIN Pilot Sport 4 S tyre is produced by laser.
Watch Episode

Genuine passion - Exceptionnal drive.

Discover the brands that share the same passion

Mercedes-AMG

AMG, around the world, these three distinctive letters embody...

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CHAPAL

Traditional French manufacture specialized in luxury leather garments.

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IWC

Swiss watch manufacturer creating masterpieces of haute horlogerie

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PREQUELL

Thomas Roussel aka Prequell is a composer, arranger & orchestrator

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VUARNET

Vuarnet has been making the best mineral sunglasses since 1957.

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