For the holidays, give the 2012 Michelin France road and tourist atlas collection and the iPad application

FOR THE HOLIDAYS, GIVE THE 2012 MICHELIN FRANCE ROAD AND TOURIST ATLAS COLLECTION AND THE IPAD APPLICATION

12/15/2011

The 2012 edition of the MICHELIN road and tourist atlases are already on sale. With a more than 70% market share, Michelin is the benchmark in road atlas publishing. Its success is due in part to its regularly expanded, updated editions as well as to its new iPad application.

In 2012, Michelin has decided to sharpen its focus on road safety. Since the publication of its first map in 1910, Michelin has provided motorists with a wide array of information to help them prepare their journeys and choose the safest routes. In the 2012 editions, a new safety alert section shows all roads requiring special attention, such as steep gradients and difficult or dangerous sections. In line with official government recommendations, Michelin now uses an exclamation-mark pictogram to show risky areas where additional traffic speed cameras may be installed.

A laminated version of the atlas is another innovation for 2012. The sixth atlas in the collection, it is even more resistant to everyday wear and tear thanks to a new manufacturing process that makes it more water-resistant and pleasant to the touch. In addition, travelers can write on the laminated atlas with any type of pen and erase their comments later.

The map scale has also been changed (1 centimeter = 2.5 kilometers) so that a wider area now fits on a page, and additional tourist information (sites selected by the MICHELIN Green Guide, villages recommended as overnight stops, etc.) has been included.

The new iPad MICHELIN Map France 2012 application
The new MICHELIN France map iPad application – an App Store “best of” in 2011 – will go on sale on December 19, 2012 in the App Store. The map that appears when the application opens enables users to see all of France in a glance, then zoom in on three other scale maps for easier reading. The application features the full range of MICHELIN map content, including tourist sites from the MICHELIN Green Guide and a selection of hotels and restaurants from the MICHELIN guide. The 2012 MICHELIN France map for iPad is available offline so that users have no connection fees to pay. Available in five languages (English, French, German, Italian and Spanish), the 2012 MICHELIN France map can be downloaded for €9.99.

Download the new 2012 MICHELIN France map iPad application on iTunes
From an iPad: Enter “Michelin” in the App Store to access all MICHELIN applications. Downloading requires an iTunes account.

Buy online the 2012 MICHELIN France road and tourist atlas collection (french shop)

Download the new 2012 MICHELIN France map iPad application on iTunes

Download the full press release of the 2012 MICHELIN France road and tourist atlas collection

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