Established in 1989, Michelin Asia (Singapore) Co Pte Ltd is Michelin Group's commercial agency in South East Asia. It covers 12 countries of diverse challenges:

Michelin Asia Singapore together with its appointed local distributors, have established and represented Michelin in the host countries. Included in the organization are the 3 Michelin representative offices located in Jakarta, Manila and Ho Chi Minh City.

As the trusted brand for tyres for all types of vehicles, MICHELIN is the top choice in the region for many decades for consumers, dealers and corporate clients in the car manufacturing and distribution, rental fleets, government institutions, public transportation and racing teams.

Michelin is the pioneer in tyre technology and manufacturing. However, the Group’s mission goes far beyond that of a tyre manufacturer. Hence, Michelin Asia Singapore is inspired to serve the Group’s mission and core values when anticipating and satisfying the customers' needs and expectation with its products and services